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Jelly Belly inventor David Klein at the Sweets and Snacks Expo, May 2011

Irvine, CA (PRWEB) January 21, 2012

Leaf Brand’s new line of “Beyond Gourmet”® Jelly Beans created in conjunction with David Klein*, the inventor of the Jelly Belly® Jelly Bean, is flying out of stores and Leaf Brands is trying to keep up with demand.

Leaf Brands, LLC started shipping their new David’s Signature ‘Beyond Gourmet’® Jelly Beans in December and have already sold out of their first production runs. The jelly beans, which were created in a partnership with David Klein, who invented the Jelly Belly® jelly bean over thirty years ago, are proving to be a “big hit” among retailers and consumers across the country according to Ellia Kassoff, the CEO of Leaf Brands. “We weren’t expecting such a rush of sales from David’s new jelly beans, specifically since our advertising and marketing campaign is not even in full force yet,” Kassoff states. “We have people all over the world ordering them, including a large distributor in China who wants to open special stores and sell our David’s Signature Beyond Gourmet jelly beans exclusively. It’s amazing!” Kassoff continues.

“The new line of jelly beans is different from ordinary gourmet jelly beans because it is made with only the finest ingredients from around the world, using only 100% natural flavors and colors. Many people assume the other major ‘gourmet’ jelly bean manufacturer uses natural ingredients, but that’s not true anymore and customers really want the natural product,” says David Klein, who is also credited for creating the whole gourmet jelly bean industry. “We set out to create a whole new market called, ‘Beyond Gourmet’ since the term ‘Gourmet’ was so overused.”

Confectionery retailer Pat Fore of Candy Connection in Monrovia, CA agrees, stating, “How can you consider your products gourmet if they’re sold at hardware, $ .99 cent stores and gas stations around the country?” According to Fore, no one wants to buy the other competitors’ beans and she ended up throwing them away. “The excitement of David’s new jelly beans in our store is exactly what it was like when David first sold us his ‘New’ Jelly Belly® jelly beans to us over 35 years ago. I can’t keep them in stock!” she continues.

“We really wanted to create a taste experience and not just sell candy; anyone can do that,” says Klein. “When you put our Ginger, Thai Chili, Coconut and Lemon in your mouth, you experience the flavors of real Thai Curry!” Klein says with excitement. “The look on people’s faces when they try our new jelly beans the first time is just amazing. Stores around the country are calling us so excited because we’ve reinvigorated them! One store owner actually told me our new jelly beans will keep them in business which made us so happy. We have many stores conducting taste tests and getting rid of the other major gourmet jelly bean they stock in favor of ours because the customers are only buying ours!” Klein ends.

It seems not only retailers and consumers are excited about David’s Signature Beyond Gourmet Jelly Beans. “What really excited us was when someone from The Jelly Belly® Company called one of our retailers and ordered our full selection of jelly beans.” Kassoff says. “We hope they enjoy them as much as the rest of the country. We now just have to keep up with production! David tells us, this is same excitement he had when he owned The Jelly Belly® Company, before selling it to the Herman Goelitz Candy Company in the early 1980’s.”

Leaf plans on introducing over 100 new and exotic flavors of David’s Signature jelly beans in the next year incorporating the most unique flavors from around the world to create the ultimate flavor experience.    

*David Klein is no longer affiliated with The Jelly Belly Company® and his new Line, “David’s Signature Beyond Gourmet” does not have any connection with The Jelly Belly® Candy Company.

About Leaf Brands, LLC: The original LEAF Brands were started in the 1920s. LEAF Brands, once the fourth largest candy producer in North America, brought candy classics such as Whoppers® and Jolly Rancher® to the marketplace. Members of the Leaf family have assembled together once again to revive the Leaf name and its famous image after the US division was sold to The Hershey Corporation in 1996 and left the United States. Products include Astro Pops®, Yummers!™, Farts™ and David’s Signature Beyond Gourmet™ products.

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Washington, D.C. (PRWEB) January 21, 2012

Evers & Co. had a particularly strong year in 2011 in metropolitan Washington, D.C.’s neighborhoods within the Chevy Chase, Bethesda and Northwest Washington, D.C. zip codes of 20814, 20815, 20816, 20187, 20015 and 20016.

The year ended in Washington, D.C. with average home prices down 11.3 percent when compared to 2010, but better than November, which numbers came in 13.72 percent lower than the previous year, and October figures were down by 22.8 percent.* The average home sale price also fell into negative numbers this fall, but improved slightly with December’s average being only 4.3 percent lower, year over year.

“The New Year is ringing in optimism,” commented Donna Evers, Evers & Co. President and Broker. “My firm’s agents are already seeing signs that the close-in neighborhoods of Washington, D.C. will remain strong with robust sales early on in 2012, and continue to build with activity as we get beyond the winter months.”

Evers also believes the housing market should continue to improve as more homes come back on the market. Inventory levels are low and very little new home construction has come on the market the last six years.

“Low interest rates and consumer confidence should build into the spring and create a very competitive marketplace for properties that are priced correctly and show well.”

Statistics are taken from the Metropolitan Regional Information System for three areas: Washington, D.C.; Montgomery County in Maryland; and Fairfax County, Arlington, Alexandria and Falls Church in Virginia.

About Evers & Co.

Founded in 1985 by Donna Evers, Evers & Co. Real Estate maintains its success through a strong referral base and agents who enjoy a premier reputation for their expertise and in-depth knowledge of Washington Metro Area homes and neighborhoods. Evers & Co. is home to 80 licensed real estate professionals with decades of combined experience, who enjoy access to a first-of-its-kind Agent Resource Center. The agency is the largest woman-owned and-operated residential real estate firm in the area and a member of Unique Homes Affiliate Network, Who’s Who in Luxury Real Estate and FIABCI, the largest international real estate organization in the world. In addition, the agency has an alliance with My Home In Paris, a residential real estate firm in Paris, France.                                                            

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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There is definitely a right and wrong way to use Facebook and Twitter. You need to build relationships with other users, not promote or market to them straight away. Lets look at how to do it properly.

Facebook: Lets say for example we are bloggers. We need to connect with other bloggers and people interested in blogging.

The first step is to find these people. This step is very simple. We just search using the FB search feature for our keyword. So a simple search for the term blogging will return a few thousand options. These will include people, pages, groups and companies.

The next step is to start to connect with the people already showing an interest in blogging. We do this by going to their profile and asking to be friends with them. Don’t just send a friend request, add a personal message such as ” Hi, I noticed we had the same things in common, I would love to connect with you on Facebook”. You are much more likely to get a response than just sending a request.

So now you have some people to connect with, keep adding people daily, not to many, around 30-40 per day. If you request to much you will get flagged as a spammer. Not good.

Start joining in conversations with your new friends, make some regular posts on your wall. Try to ask questions to revoke a response from people. Answer other peoples questions, very soon you will have a great little, active community.

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Your new friends will soon start visiting your blog and getting involved, leaving you comments and actively participating in your blog. You should also visit their blogs and get involved, who knows where it could lead.

You have built a relationship. A good solid understanding. The more people you befriend the more traffic you will see to your blog.

Twitter: Similar rules apply to Twitter. The first steps are to find followers. The same system applies here. Do a basic search for your keyword, Twitter will then display all the people that have shown an interest in your keyword. You then start to follow these people, they normally will follow you back. When they do, send them a direct message thanking them and maybe a link to your website or blog. This way you are interacting straight away with your followers.

Now it’s time to start tweeting. You are allowed 140 characters for a tweet, it is called micro blogging. Now tweeting can be time consuming, remember we need to add value to our twitter followers. We need some content. A great way to do this is to take a RSS feed from Google news or Google blogs and go to a site called Twitter Feed. There you can connect that RSS feed to your Twitter account, providing quality content to your readers. Also when you are surfing the web, reading other blogs and websites, most of them now give you the option to Tweet their content, do it, if it is relevant. Voila you have more Tweets. Giving more value to your followers, again you are building trust and giving value. People will start to click your website link in your profile and visit your blog. More traffic, more readers, more sales.

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