Websites Have Moved From Business Cards to Business Transactions

November 2nd, 2009

Onye Akpala

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Web has been maturing in the Indian business scenario at full throttle since 1996 onwards. Initially, entrepreneurs used to get websites developed just for getting an impressive URL printed on their business cards, so that their prospects could check out their websites. Websites in the early days of internet were nothing more than just online brochures.

With the penetration of Internet connectivity reaching all income group households and of course across all businesses verticals at a phenomenal pace, the dependence of business on internet today is more than ever before.

Web has finally evolved as a strong medium for influencing the market presence of established as well as upcoming brands. Now, the entrepreneurs are getting websites developed not meagerly for flaunting on their business cards, but for generating actual business leads or online sales.

Vertical portals like for example largest perfume portals operational in India, http://www.perfume2order.com and http://www.aqualityshop.com are great .com success stories in a short span of just 2 years. These online shops have a sustainable business model that is purely internet based. People in India are now more sporting than ever before as far as making online purchases using Credit Cards is concerned and surprisingly the average order value of the perfumes sold on these kind of portals is more than US$ 50 per piece.

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The .com success is not confined to just consumer goods, it is playing a big role in the sustenance and growth of service industry as well. BPO and Information Technology Industries have been very prompt in strengthening their internet presence. For instance Enterprises like Expertserv http://www.expertserv.com, Forte Financial Services, http://www.ffspl.org, Exa Infotech, http://www.exainfotech.com are some of the very promising enterprises in these domains with very effective online presence. Exa Infotech are the developers and implementers of erPro, the popular Oracle based, ERP Software for small to medium enterprises. Expertserv, is a fast growing call center in Gurgaon with a capacity of over 600 seats and already on the roll for further expansion. My own website, http://www.sagaciousindia.com that offers Search Engine Optimization, Website development and Web Application development services, generates claose to 150 business leads every month. This is a big figure considering the fact that we are a service industry firm.

Business to business sales which were mainly taking place through online portals is not happening more through company websites and the buyer is interested in buying directly from the manufacturers and not from traders/resellers. Websites of manufacturers for instance, bathroom fittings producers like http://www.bathroomfittingsindia.com bar code equipment and consumables manufacturers / suppliers like http://www.geipl.com have effectively show cased their product range on the websites.

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Websites Have Moved From Business Cards to Business Transactions

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Web has been maturing in the Indian business scenario at full throttle since 1996 onwards. Initially, entrepreneurs used to get websites developed just for getting an impressive URL printed on their business cards, so that their prospects could check out their websites. Websites in the early days of internet were nothing more than just online brochures.

With the penetration of Internet connectivity reaching all income group households and of course across all businesses verticals at a phenomenal pace, the dependence of business on internet today is more than ever before.

Web has finally evolved as a strong medium for influencing the market presence of established as well as upcoming brands. Now, the entrepreneurs are getting websites developed not meagerly for flaunting on their business cards, but for generating actual business leads or online sales.

Vertical portals like for example largest perfume portals operational in India, http://www.perfume2order.com and http://www.aqualityshop.com are great .com success stories in a short span of just 2 years. These online shops have a sustainable business model that is purely internet based. People in India are now more sporting than ever before as far as making online purchases using Credit Cards is concerned and surprisingly the average order value of the perfumes sold on these kind of portals is more than US$ 50 per piece.

<![CDATA[
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The .com success is not confined to just consumer goods, it is playing a big role in the sustenance and growth of service industry as well. BPO and Information Technology Industries have been very prompt in strengthening their internet presence. For instance Enterprises like Expertserv http://www.expertserv.com, Forte Financial Services, http://www.ffspl.org, Exa Infotech, http://www.exainfotech.com are some of the very promising enterprises in these domains with very effective online presence. Exa Infotech are the developers and implementers of erPro, the popular Oracle based, ERP Software for small to medium enterprises. Expertserv, is a fast growing call center in Gurgaon with a capacity of over 600 seats and already on the roll for further expansion. My own website, http://www.sagaciousindia.com that offers Search Engine Optimization, Website development and Web Application development services, generates claose to 150 business leads every month. This is a big figure considering the fact that we are a service industry firm.

Business to business sales which were mainly taking place through online portals is not happening more through company websites and the buyer is interested in buying directly from the manufacturers and not from traders/resellers. Websites of manufacturers for instance, bathroom fittings producers like http://www.bathroomfittingsindia.com bar code equipment and consumables manufacturers / suppliers like http://www.geipl.com have effectively show cased their product range on the websites.

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