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Search Engine Marketing, The Double Click Digital Marketing and Pay per click, also known as PPC is a great advertising tool for bringing the potential targeted traffic to the websites. The delighting part of pay per click marketing is you only pay when someone clicks your advertisement. Successful pay per click campaign is always comprised of good quality relevant keywords.

?What exactly is a PPC or pay per click? It is a mode that Search Engines employ to display the relevant advertisements on the search result page when a user search for a specific keyword or collection of keywords (phrase).? Pay Per Click advertisements display on specific locations of the search result page like top portion of the page or left or right or bottom of the page. Google shows the PPC adds on the top and right panel, Microsoft and Yahoo display the PPC adds on the top or left panel of the result page.

?The heavy weight networks for the pay per click advertisements are Google Adwords, Yahoo Search Submit, Microsoft Ad Center, Facebook, MySpace, twitter, MIVA, Ad Knowledge, Cubics and Bidvertiser.

?Google Adwords program is most comprehensive and requires a lot of experience to operate a successful advertising account. If Google Adwords Account is set it up well, It will show you un imaginable results. The secret of success in Google Adwords is relevancy, how relevant is your website contents with the text ads and the keywords selected.? If you are getting good Quality Score keywords for your campaign then you pay as little as possible. Google Adwords also takes in consideration the Account History and the Advertiser managing your campaign.

?Microsoft Ad Center on the hand giving an open structure for the keyword selection but adding a value towards the text adds by facilitating the Dynamic text Query in the text adds. This gives the more relevancies to the internet user searching the products. This feature is not in Google Adwords.?

?Google Adwords, the keywords bidding requires a complete understanding of the PPC, PPC bids in Google Adwords changes dynamically and you can see a big gap in your keywords bids over the night. In Microsoft Ad Center and Yahoo you will have more control over the bids.?

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?Facebook, Twitter and MySpace are social networking most famous website portals and crowded with millions of active profiled users based on demographic and geographic and even the interests, ?the PPC campaigns more precise and accurate with fast results, the keyword bidding is very low as compared to the Google Adwords, Microsoft Ad Center and Yahoo Search Submit.

?MIVA, Cubics are part of Ad knowledge technologies providing a vast network of advertising for PPC and CPM, Bid ranges are very low as compared with Google, Yahoo and Microsoft but the maximum coverage is US, Canada and some of the European countries.

?There are other networks those are targeting the pay per click client but these are limited networks and comprising of couple of thousands of website in affiliation or as publishers.

?Pay per click campaigns are basically for Brand Awareness and brand recognition, to build a powerful brand and convey the right messages to the audience it is important to employ more than one network to nurture the market and address the community. Twitter is the best source now a days to generate heavy traffic towards websites and even building the brands,? But the real success in twitter if you have already build a strong network of followers. Similarly advertising on social media network and book marking the website, even here you need to build a strong network to communicate to the audience.

?Well, Google, Yahoo and Microsoft are the most reliable and fast to deploy the PPC advertising campaigns and the results are fast and reliable. While on the other hand MIVA, Ad knowledge, Cubics and Bidvertiser are cheap for pay per click but the network is limited.

?Google, Yahoo and Microsoft or any other Pay Per Click Advertising Network, all are not facilitating the clients with no maximum spent limit, Microsoft is gone beyond and offered a threshold limit on accounts like $50, when you sign up, it means you pay after the advertising campaign while Google is pre-paid for new customers.?

About Author
Website Pormotion and Search Engine Optimization Consultant, a well known figure in the Pay Per Click Advertising and SEO field and copywriting skills.