David?s Signature Beyond Gourmet Jelly Beans Sales Outpace Supply

David’s Signature Beyond Gourmet Jelly Beans Sales Outpace Supply











Jelly Belly inventor David Klein at the Sweets and Snacks Expo, May 2011


Irvine, CA (PRWEB) January 21, 2012

Leaf Brand’s new line of “Beyond Gourmet”® Jelly Beans created in conjunction with David Klein*, the inventor of the Jelly Belly® Jelly Bean, is flying out of stores and Leaf Brands is trying to keep up with demand.

Leaf Brands, LLC started shipping their new David’s Signature ‘Beyond Gourmet’® Jelly Beans in December and have already sold out of their first production runs. The jelly beans, which were created in a partnership with David Klein, who invented the Jelly Belly® jelly bean over thirty years ago, are proving to be a “big hit” among retailers and consumers across the country according to Ellia Kassoff, the CEO of Leaf Brands. “We weren’t expecting such a rush of sales from David’s new jelly beans, specifically since our advertising and marketing campaign is not even in full force yet,” Kassoff states. “We have people all over the world ordering them, including a large distributor in China who wants to open special stores and sell our David’s Signature Beyond Gourmet jelly beans exclusively. It’s amazing!” Kassoff continues.

“The new line of jelly beans is different from ordinary gourmet jelly beans because it is made with only the finest ingredients from around the world, using only 100% natural flavors and colors. Many people assume the other major ‘gourmet’ jelly bean manufacturer uses natural ingredients, but that’s not true anymore and customers really want the natural product,” says David Klein, who is also credited for creating the whole gourmet jelly bean industry. “We set out to create a whole new market called, ‘Beyond Gourmet’ since the term ‘Gourmet’ was so overused.”

Confectionery retailer Pat Fore of Candy Connection in Monrovia, CA agrees, stating, “How can you consider your products gourmet if they’re sold at hardware, $ .99 cent stores and gas stations around the country?” According to Fore, no one wants to buy the other competitors’ beans and she ended up throwing them away. “The excitement of David’s new jelly beans in our store is exactly what it was like when David first sold us his ‘New’ Jelly Belly® jelly beans to us over 35 years ago. I can’t keep them in stock!” she continues.

“We really wanted to create a taste experience and not just sell candy; anyone can do that,” says Klein. “When you put our Ginger, Thai Chili, Coconut and Lemon in your mouth, you experience the flavors of real Thai Curry!” Klein says with excitement. “The look on people’s faces when they try our new jelly beans the first time is just amazing. Stores around the country are calling us so excited because we’ve reinvigorated them! One store owner actually told me our new jelly beans will keep them in business which made us so happy. We have many stores conducting taste tests and getting rid of the other major gourmet jelly bean they stock in favor of ours because the customers are only buying ours!” Klein ends.

It seems not only retailers and consumers are excited about David’s Signature Beyond Gourmet Jelly Beans. “What really excited us was when someone from The Jelly Belly® Company called one of our retailers and ordered our full selection of jelly beans.” Kassoff says. “We hope they enjoy them as much as the rest of the country. We now just have to keep up with production! David tells us, this is same excitement he had when he owned The Jelly Belly® Company, before selling it to the Herman Goelitz Candy Company in the early 1980’s.”

Leaf plans on introducing over 100 new and exotic flavors of David’s Signature jelly beans in the next year incorporating the most unique flavors from around the world to create the ultimate flavor experience.    

*David Klein is no longer affiliated with The Jelly Belly Company® and his new Line, “David’s Signature Beyond Gourmet” does not have any connection with The Jelly Belly® Candy Company.

About Leaf Brands, LLC: The original LEAF Brands were started in the 1920s. LEAF Brands, once the fourth largest candy producer in North America, brought candy classics such as Whoppers® and Jolly Rancher® to the marketplace. Members of the Leaf family have assembled together once again to revive the Leaf name and its famous image after the US division was sold to The Hershey Corporation in 1996 and left the United States. Products include Astro Pops®, Yummers!™, Farts™ and David’s Signature Beyond Gourmet™ products.

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