Using Twitter For Your Salon Marketing or Day Spa Promotion Strategies

Have you ever thought of day spa marketing with Twitter? Have you heard of salon marketing with Twitter? If you do not know what ‘Twitter’ is – here is an interesting fact. ‘Twitter’ has made it to the top of the list of most popular English words in 2009 as per the Global Language Monitor. For the uninformed, “Twitter” is a micro-blogging platform where you can update friends on what you are doing in less than 140 characters. However, this tool has been exploited by savvy marketers and for good reason. You can build your online presence, network with people from around the world and drive traffic to your salon or day spas website by increasing your Twitter following.

Can Twitter help with salon marketing?
Is it possible to use this new networking phenomenon as a tool for salon marketing or day spa marketing? Some people argue that it requires posting good tweets at frequent intervals and following good tweet etiquette. Others say that you have to drive traffic to your Twitter page and follow others so that they in turn, follow you. For instance if you have a special day spa promotion, you can update your followers on Twitter and ask them to visit your spa website to take advantage of the special promotion. Or if for instance, you are marketing a hair salon, you can use one of the web marketing strategies of popularizing your Twitter page using forum or email signatures. You can be an active member of any forum that has people discussing about hair styles and make meaningful posts. Include a link to your salons Twitter page in your profile or signature, thereby driving traffic to your Twitter page. You can also include a link to your page in all your email signatures.

Strategies of most popular Twitter users
You can visit to check out the people with most number of followers. You will find that most of them are celebrities or they already have a successful business offline. They are using this forum to supplement their offline marketing efforts and building a rapport with their followers.

Strategies of unpopular Twitter users
There is no point in getting obsessed about the quality or frequency of your tweeting. You need to treat this form of marketing as you treat your salon or spa website. It is just a marketing tool by which you can build rapport with your customers and effectively market your hair salon or day spa to them. The key to effective marketing on Twitter is just using it to drive traffic to your salon or day spa website and help enhance customer loyalty.

Strategies to increase your followers
Increasing your followers is just like increasing your customers with whom you can have a personal relationship. Come up with marketing strategies for your day spa or hair salon which would provide an incentive to those who want to follow you on Twitter. You can set up a contest or giveaway on your Twitter page. You can also create a free tool and advertise it on your Twitter page. You can tweet about interesting articles which would interest your followers and provide a link to them.

You can also go ahead and start following other people expecting them to follow you in return. However if you overdo this, Twitter may label you as a spammer.

So you can use Twitter in your salon marketing or day spa marketing efforts in two ways. You may either use it to bring instant traffic to your website or network and build a rapport with your followers. Depending on the end goal you want to achieve using this tool, you can go about building your followers. Check out this industry specific guide to help you when marketing your salon or day spa.

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