What is Affiliate Marketing – An Overview

Just what is affiliate marketing?  Affiliate marketing is the promotional practice or method employed by an individual (or affiliate) for the purpose of selling products or services offered by a 3rd-Party participant, typically a merchant, retailer or service provider of some sort.  The objective of the affiliate marketer is to align a merchant with an active customer base.  When an effective promotion is in place and a sale is finalized between the merchant and the customer, the affiliate earns a commission from the merchant for his marketing efforts.  Though affiliate marketing can be performed in a multitude of ways, it is perfectly designed for the internet application and delivery.  Affiliate marketing has become an increasingly productive means for people to enter, and succeed in the home business arena.

In order to better understand just what is affiliate marketing, all that is required is an understanding of the primary components of any basic marketing model: supply and demand.  Marrying these two components together is the recipe for any marketing success.  In affiliate marketing, how to align these two components is made all the more simple through the advent of the internet.  The World Wide Web is changing the way potential customers are shopping.  Today’s consumers are learning to do all their product research and comparisons on the internet.  There are literally hundreds of thousands of resources available on the internet to enable the diligent consumer to educate themselves prior to making any purchase.  

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In addition to the increased ease and opportunity for the consumer to perform online product analysis, is their increased likelihood of purchasing their chosen goods or services from an online provider.  Sites such as eBay and Amazon have helped re-define what is affiliate marketing.  Thanks to the advancement of the online marketplace, and the relatively new consumer mindset to invoke usage of the internet to perform the entire product purchase life-cycle, the opportunities for the affiliate to successfully learn how to do affiliate marketing are now greatly enhanced.

This new online marketplace has become powerful and useful for each of the three parties involved in the affiliate marketing how-to triune.  The merchant sees substantial savings in marketing payroll, and greatly increases his product reach since affiliates can literally offer their products all around the globe.  Because of these savings in overhead, the online merchant can price his goods extremely competitively.  The consumer gets the product they desire at a greatly reduced price and feels good about their own ability to properly research and purchase the correct product for their own cause.  The affiliate’s reward is the commission for his marketing efforts.  The affiliate never had to leave his home and was free to choose the marketplace he desired in which to employ his craft.  It’s a win-win-win situation!

What is affiliate marketing and its lifeblood, the affiliates themselves, doing to take advantage of this growing marketing strategy?  Many are coming to the realization of the importance of affiliate training and the need to better understand the consumer marketplace.  Affiliate marketing success is dependent upon the affiliate being able to match the consumer, who has researched his product and is now ready to purchase, with the product of the consumer’s choice.  Simply taking the time to understand and research your customer base is what affiliate marketing is all about.

In order to learn how to do affiliate marketing, those in the affiliate community are joining forces with their peers in various communities designed to help educate the affiliate population as to just what is affiliate marketing, and how to capitalize on the immense affiliate opportunities that currently exist in today’s online marketplace.

Bill is a husband and father of three beautiful children.  He has been in the Information Technolgy industry for over 25 years and has applied himself in both graphic design and marketing strategies as a means to fulfill his creative bent.  Bill currently resides with his family in Carrollton TX, a northern suburb of Dallas.

Bill currently spends the majority of his time assisting would-be affiliates, helping them to further develop their understanding and to answer the question, What is Affiliate Marketing?

For a more in-depth look into William’s thoughts about this industry and the immense opportunities it provides, you can visit William here.


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