How To Brand Your Business With Your Twitter Background

Once you’ve signed up for a Twitter account, Twitter gives
you a few generic backgrounds to use on your Twitter profile
page. Unfortunately, using the default Twitter background is
the best way to “bore” your followers to death. Not to
mention that you’re letting an opportunity to brand your
small business slip through your fingertips. If you want to
stand apart from your competition (as any small business
owner does), then you’ll undoubtedly want to create a unique
and customized Twitter background. One of the wonderful parts
of Twitter is that you’re able to upload your very own
customized background. Obviously, there are many benefits
for creating, customizing and personalizing a Twitter
background for your Twitter account. The best part is that
it doesn’t need to be expensive or technically challenging.

However, before we explore how to create your Twitter
background, let’s look at why your business would benefit
from a customized background.

1. Business Branding. Creating a Twitter background that
showcases your small business colors, logo and business
personality, helps grow and extend your brand.

2. Creativity and Personal Expression. You have the ability
to capture the attention of your prospective clients and
customers as soon as they land on your Twitter profile page.

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Through the use of interesting design, creative graphics and
a bit of imagination, you can make a strong statement
through your Twitter background.

3. Additional Business Information.

You have the option to add additional information about your
small business through the use of a customized background.
This is incredibly important since you are only given a 160
character bio. You can choose to add logos, marketing
messages, marketing taglines, additional URLs and links to
your other social media sites. It doesn’t matter if you are
a Photoshop expert or technically challenged, here are three
ways to fully customize your Twitter background:

1) Do-It-Yourself

If you are handy using a design program like Photoshop, you
can design your own Twitter background. The most important
design element to keep in mind is that your image should be
approximately 1600 pixels wide by 1200 pixels tall. This
will allow all browsers and screen resolutions to easily
view your Twitter background. In addition, if you are adding
a left-hand column in your Twitter background, you’ll want to
ensure that the design is smaller than 225 pixels. This way
your column won’t interfere with your center Twitter
content.

2) Upload a Free Theme

There are dozens of services that allow you to upload free,
semi-customizable themes for your Twitter background. It’s a
fairly straight-forward process and you can find free themes
by searching for “free Twitter themes” on Google.

3) Order a Customized Theme

If you would like a fully, customizable theme you can have
one designed, for a fee. To find a service that will
complete this work for you, simply search “customized
Twitter themes” on Google.

So, if you are going to use Twitter as a marketing tool for
your small business, make sure that you showcase your small
business brand through a customized Twitter background.

The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits

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