Affiliate Marketing Glossary for Affiliate Marketer’s

This glossary would help you to understand some of the most used terms related to affiliate marketing.

Above the Fold- That part of the web page that is displayed as soon as the page is loaded is called above the fold.

AdSense – Introduced by Google, in AdSense text and image ads targeting web page content are displayed and the site owners earn a commission on the basis of price per click.

AdWords – This is Google’s Pay Per Click, or PPC advertising program in which ads are displayed on Google’s Search Engine Result Pages.

Affiliate or Associate – Affiliate is a website owner who promotes products and services of another merchant on his site and earns a commission according to the number of leads or sales.

Affiliate Agreement – This agreement states the terms of an affiliate partnership for both, the affiliate and the merchant.

Affiliate Marketing – It is an arrangement or a deal for online revenue sharing between online merchants and affiliates. Affiliates get a commission for the leads they generate and the merchant gets more customers.

Affiliate Network – Involvement of a third party for important services like tracking, reporting and processing payments.

Affiliate Program – It is an arrangement in which a merchant pays a commission to the affiliate for generating leads through ads or links displayed on his (affiliate’s) site.

Affiliate Program Directory – It is a directory that provides information about affiliate programs. It may or may not include commission structure and number of affiliates, etc.

Affiliate Program Manager – The individual responsible for managing the affiliate program. He is required to communicate with affiliates and other key people and resolve their concerns with respect to the affiliate program.

Affiliate Solution Provider – The company that provides software and services for an affiliate program.

Affiliate URL or Link – Codes used in graphics or text links for identifying which visitors has come through a specific affiliate site.

Auto-responder – The automatic response generator that does not need human intervention.

Banner Ad – Graphic ad used in affiliate advertising to attract the attention of the target audience.

Click Fraud – Artificial means of generating traffic to advertisers through automated or manual means.

Click Fraud Detection – Service that detects and monitors clicks from PPC campaigns and acts against click frauds.

Click-Through – Clicking on a link that leads to another website.

Click-Through Ratio or CTR – Proportion of visitors who click on a merchant’s Web site.

ClickBank – Digital product marketplace and affiliate network offering online billing and marketing services.

Cloaking – An affiliate linking code.

Commission – Known as the referral fee for generating a sale or lead.

Co-branding – Where affiliates are able include their own logo and/or colors on the merchant’s site.

Contextual Link – Placement of affiliate links within related text.

Conversion – When a site visitor makes a purchase, he converts from a visitor to a buyers and this is called conversion.

Conversion Rate – Percentile of visitors that convert into buyers.

Cookie – Information that is sent by a Web Server to the Browser software and is retained for future use

Cost per Acquisition – Amount required to be paid to the customer.

Cost per Click – Amount paid to the company when a surfer clicks on a listing.

Creative – Promotional tools used by advertisers use to attract users.

Cross-linking – Linking various domains with each other to increase search engine popularity.

Disclaimer – This document sets terms and conditions for the information used in the site, and are used in case of breach of copyright.

Domain Name – Unique name provided for the identification of an Internet site.

Doorway Page – Referred to as bridge pages, entry pages, gateway page, and portals or portal pages improvise the search engine placement.

Download – The process of transferring files.

Endorsement Letter or promotional letter – A formal product review for outlining its benefits.

Email Link – The affiliate link that connects with the merchant site.

EPC – The terms used by the Commission Junction affiliate network.

Exclusivity – An agreement that restricts the affiliates from promoting other competing products

Forum – The online community for reading and posting topics and comments of common interest.

Hit – This is the single request from one item for the web browser.

Hypertext Markup Language or HTML – The basic language used for creating Web pages.

Lifetime Commissions – Reference to retention of customer for life.

Merchant – The business marketer who sells goods or services.

Multi-Level Marketing or MLM – This is also called Network Marketing and includes the elaborate process of different levels of retailers, distributors, etc.

Niche Marketing – Marketing program that focuses on a specific market segment.

Pay-Per-Click – An advertising model where advertisers pay only when his ads are clicked by potential customers while surfing the net.

Pay-Per-Lead – The affiliate program where an affiliate gets commission for each lead generated through him or her.

Pay-Per-Sale – Affiliate programs where commission for each sale is provided.

Reciprocal Linking – Exchanging links with other websites for getting search engine popularity.

Recurring Commissions – Getting commissions on initial sale and subsequent purchases for a particular product.

Referring URL – The URL that leads to your site.

Search Engine Optimization – A set of activities performed on the site code and content to increase search engine ranking. Some SEO activities are not performed on the site like link building and article marketing.

Super Affiliates – The main 1 or 2% of affiliates responsible for generating almost 90% of the earnings of any affiliate program.

Targeted Marketing – Marketing of products or services that is done focusing on a particular market segment or group of customers.

Third Party Tracking Software – Software used for tracking and recording visits to your Web site. This software is located on a server other than where the site is hosted.

Two-Tier Program – This is a type of affiliate program where commission is earned by affiliates when webmasters buy or register for program supported by them.

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