Twitter – How to Brand Your Business With Twitter

Twitter – it’s one of the fastest-growing social networking tools around. Started in March 2006, Twitter has grown in exponential popularity and, especially so, in the past year. With an estimate of over 45 million users (not all remain active), it’s a tool that’s transforming the way that business is done.

It’s facilitating communications by speeding them up. It’s making it faster, easier and more convenient to connect with people and companies and organizations. For a free tool, its light and easy approach, based on the concept of micro-blogging, has forever changed the landscape of what it means to be online.

With messages restricted to 140 characters, thus the micro-blogging reference, users are corralled into succinctly communicating their needs, wants, and desires. The implications of this tool for business are enormous.

So how can businesses make use of this uber-networking tool? Let’s explore one way. Twitter can be used as part of your total company brand management. First and foremost, your selection of your Twitter name is extremely important. A Twitter username is restricted to 15 characters so choose it wisely. Use your real name, not something that is funny or cute, especially if you’re trying to forward a professional business presence.

While many people rarely visit a user’s Twitter page, it’s still a good idea to ensure that you brand your actual user page with your company, logo, colors, style and whatever conveys who you are and what you do. A professional designed Twitter background is one of the first and most important ways to express your brand.

Your Twitter bio is also important. You only have 160 characters to put forth who you are and what you do. Also, include a nice professional photograph. If you’re more than a one-person company, use your company logo.

Make sure you include a link to your company website as well as your location. While many people work online exclusively, still there are many who may want to connect with you face-to-face.

Once you’ve set up your Twitter landing page, test all the links and make sure it views well. This is the first step in featuring your brand on Twitter.

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