Twitter Marketing – Avoiding 4 Common Twitter Mistakes

1. You should use your own picture as your profile image.

Many Twitter users do not want to use their own real picture. Although it is true that any old image is better than none at all, you would still be far better off using your own picture. This helps you to make a good impression and it also helps to get people to remember you. They will quickly recognize you from your profile image and learn to trust your tweets simply from your image next to them (providing you continue to follow the rule of posting high quality tweets!) Additionally, with the use of your own face as your profile picture it lets other Twitter users know that you are a real person, and that you are happy enough with whatever you are doing online to allow the rest of the world to see what you look like. It is always nice to be able to put a name to a face, or in this case, a face to a name!

2. Do not automatically send a welcome direct message that is a sales message.

One way to guarantee you will lose followers fast, is by sending out an automatic welcome message to anyone who followers you, that is little more than a sales message. An automatic direct message is usually unfriendly at the best of times, and one that simply says “buy this product at $ XXX” will just be robotic, devoid of emotion and ultimately useless – no one will follow the link and buy the product.

Even if a few do follow the link and buy the product, what about the overall cost of losing all those followers who immediately stopped following you when they realised all you wanted to do was sell them something? Just as you get sick and tired of salesman turning up at your door with fake friendliness and concern for your well-being, or salesman on the telephone, Twitter users get sick and tired of receiving automatic messages selling them something. So if you are going to use a tool to automatically send out direct messages to anyone that followers you, just make sure that you keep the message friendly. A simple message which states “thank you very much for following me” will do just fine. Any message that sounds even remotely automated risks losing you followers.

3. Don’t try to build a massive amount of followers before you even have any content to post.

There will not be many Twitter users who will want to follow you when you first start out and have nothing much posted. It takes time to build up your following, and when you first get going you have to be patient. Simply typing in things like “looking forward to learning how to use Twitter” will not generate many followers. You will get some for doing this, but not many. The best thing to do at this stage, when you have nothing to input yourself, is to simply retweet the tweets of Twitter users that are masters of your particular niche market. If you read what other Twitter users in your niche market are Twittering about and start replying to those tweets this can get you noticed and get some visitors to your profile. Try to get involved with them by discussing what they are discussing (just try not to be on one side or the other to best maximise you chances of getting involved. sit on the fence!)

4. Do not just tweet one sales promotion after another sales promotion.

Although you are only interested in using Twitter as a promotional tool, if all you do is promote your business with it, your followers will see this and quickly get tired of following you. They can easily look at all your posts, and they will see that all you do is promote stuff you are benefiting from financially, and they will be out of there! With all the available Twitter users in the world to follow, why on earth should they bother to follow you when all you are doing is sending out a continuous stream of sales tweets?

As Twitter is for real people, and not a bunch of machines, you have to be warm and friendly and be careful how you promote your products. Always limit carefully the number of tweets you send out that are promotional in nature, and have them worded friendly. The above were some of the most common mistakes that Twitter users make, but as you use Twitter yourself you will no doubt see others that you can add to your own mental list.

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