Affiliate Marketing Compliance Testing Service to Launch

(PRWEB) September 13, 2004 (AFP) and (ABW) announce the upcoming launch of a new web service available to Merchants, Affiliate Managers and Affiliate Marketing Networks in late October.

The new service will provide Compliance Testing Results and will assess various mechanisms utilized by affiliates to invoke tracking mechanisms and the conditions utilized to invoke the tracking. The service will also provide an avenue for any interested party to submit Requests for Compliance Testing. will perform the Compliance Testing with the results available through, the largest and most active online Affiliate Marketing community on the Internet.

While adware applications have been receiving increased attention within the Affiliate Marketing industry, domain-bound affiliates are also reaching new heights in the technology utilized on their web sites and marketing techniques. The testing and reporting will focus on many areas and methods used to generate traffic and sales to merchants and will not focus solely on the behaviors of adware applications.

Since Terms of Service, Codes of Practice and Guidelines for Best Practices vary widely between Affiliate Marketing Networks and Merchant Programs and the rapidly changing marketing strategies implemented by affiliates, the task of monitoring the marketing strategies utilized by partners and determining acceptable practices can be a daunting task for Merchants. Affiliate Managers and Merchants are sending a clear message. They want to utilize their time building their programs and strengthening strategic partner relationships, not performing extensive compliance testing

Â?The purpose of the service is not to Â?certifyÂ? affiliates based on the practices used to generate traffic and sales to a Merchant,Â? said Kellie Stevens, President of AffiliateFairplay. Â?It is to accurately identify and describe the behaviors being used by affiliates so Merchants can make informed decisions to maximize their ROI in the Affiliate Marketing Channel and facilitate appropriate branding of their trademark.Â? Members of the Compliance Testing Service will not only be able to identify practices in violation of their TOS, but they will also be able to identify those practices that are truly innovative and add value to their individual programs.

Haiko de Poel, Jr CEO of comments, Â?ABW has always advocated for fair and ethical practices within the Affiliate Marketing Industry while facilitating open communication between Networks, Affiliate Managers and Affiliates. With over 450 Affiliate Managers/Merchants registered with the ABW community and active participation from the major Affiliate Networks, we recognized providing such Compliance Testing Results through ABW not only meshed with the principles of ABW but also provides a valuable service to our members and the Affiliate Marketing Industry as a whole.Â?

About is the largest most active Affiliate Marketing community on the Internet with over 15,500 members, more than half a million-page views per month and over 10,000 posts per month. ABW currently has over 50 individual Merchant forums.

About advocates for fair trade practices within the Affiliate Marketing Industry and provides informational resources for all involved in Affiliate Marketing.

Contact Information:

Kellie Stevens, President, Inc.


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